Brian S. Alpert
Senior Manager Internet Marketing
Information Architect/Internet Project Manager
Writer/Editor
Texas Instruments Incorporated
(July 1999 to Present)
Telogy Networks, A Texas
Instruments Company (August 1997 to July 1999)
Broadband Communications Internet Marketing Manager
- Create and manage a successful, multi-faceted Internet-based
marketing program, dedicated to using the power and diversity of
the internet to further TI's Broadband Communication Group's marketing goals.
- Produce and maintain TI.com's Broadband Solutions website
- Informative site targeted to specific audience segments
- Create and manage pay-per-click search engine marketing programs
(Google/Overture)
- Create, edit and publish permission-based email lists
- Evaluate and select online sponsorships (like the Web ProForum Tutorials)
- Produce online advertising campaigns:
- Banner ads
- Text-based email list ads
- Other targeted broadcast email campaigns
- Write/Edit/Produce various content pieces, such as customer case studies and magazine articles
- Produce Webcast Seminars
- Write and Produce print advertising to accompany online programs
Program Successes
- Telogy.com website
- Grew website traffic by 5400% over 3 year period
- From ~5K pg. requests/month to ~275K requests/month
- Site won Web Marketing Association 'Standard of
Excellence' Award
- Email Newsletter
- Grew subscriber base from zero to over 3,000
- Extremely low 'unsubscribe' rate (less than 0.5% per mailing)
- Search engines
- Due to specific optimization program, Telogy's presence went from nowhere on major search engines to top listings in all major databases
- Acquired top listings on (then) dominant share Yahoo!,
AltaVista and Direct Hit search engines
- Sponsorships
- Telogy's WebProForum online tutorial is typically ranked 10-15th out of 150+ tutorials.
- Innovated partner "Microsites": Optimized microsites drive traffic from niche segments
- Launched multiple presences (e.g. rtos4voip.com) with corporate partners.
- Advertising
- IP Pulse text-based ads have yielded substantially higher leads than gif-based banners
- 100 leads for 300K impressions versus 20 leads for 1.2 Million impressions
Professional Accomplishments
Member University of Virginia Technology Certificate Avisory Board (1999)
"Developed by an advisory board of industry leaders, this seven-course, 19-credit program teaches the language of IT to those new to the field."
Advised on:
Quoted in Internet Marketing Textbook
Tradeshow Speaker (1999)
- Presented Search Engine Optimization techniques at the New 99 Expo
(Download the presentation; 143K zipped MS PowerPoint)
Potomac Interactive Corporation
NetResponse
iXL
(One job, two mergers; October 1996 to July 1997)
Internet Project Manager/Business Development Specialist
- Developed leads, wrote proposals and closed sales of internet-related products and services: website design and production, database design/integration and related consulting services
- Designed websites by interpreting and developing client needs, translated to deliverable within budget; develop content as necessary
- Managed website production process, from cost-estimating to launch
- Acted as primary client contact; managed client relationships ongoing
MCI Telecommunications Corp. (January 1992 to October 1996)
Manager Mass Markets Information Services (August 1994 to October 1996)
- Managed six specialists tasked with delivering timely information to MCI's Mass Markets sales and service representatives
- Managed eleven diverse communication tools; annual budget exceeded $1M
Intranet Website Producer (April 1995 to October 1996)
- Managed a variety of intranet website projects in conjunction with internal development groups, vendors and field-based user-customers. Developed HTML and graphics skills.
- 'Mentor' Web-Conversion Project (April 1995 to November 1995): Managed Phase I conversion process to transform Customer Service mainframe information reference tool to web-based database
Mass Markets Sales Project Manager (February 1993 to October 1994)
- Sole project specialist for "TeleLink": MCI's consumer telemarketing reference manual
- Managed publication process and materials inventory; $500K annual budget
- Bimonthly editions; strict weekly deadlines
- Redesigned, re-bid, republished document for 1994 national launch
Writer/Marketing Specialist, Consumer Markets Direct Sales (January 1992 to February 1993)
- Wrote promotional copy, designed brochures, sales tools, audio and video scripts
- Wrote and edited speeches for MCI senior executives
- Managed multiple projects and vendors
MCI Awards
- MCI "Achievers" Award (4Q 1995)
- MCI "Circle of Excellence" (4Q, 1993)
- MCI "Above & Beyond" (2Q, 1993)
Freelance Writer (1991 to 1994)
Other Professional Experience
Self-employment as a full-time touring musician (1979-1990)
instilled strong motivational skills and demanded the fullest use
of my imagination. These critical job skills gained in a
competitive, performance-oriented industry, complement a lifelong
creative sensibility. Musical accomplishments include performing
with musical legends Mose
Allison and Danny Gatton, and on award-winning recordings.
Education
- University of Virginia; Class of 1978
- Double Bachelor of Arts with Distinction
- Majors: English Literature/Communications
- Dean's list, 1974-1978
Contact
9423 Mauck Ct.
Fairfax VA 22032